Real Estate Staging

Make your first impression count!

68%

of Staged Homes sold for at least 9-25% MORE

85%

of Staged Homes sold for at least 6-25% MORE

100%

of Seller's Agents believe staging has a positive impact

Listing Realtors and homeowners love our informal "Walk and Talks!"

Either in person or virtually we spend an hour or so and offer

specific details on the best ways to prepare the home for sale.

Your things, Our expertise

Willow Design & Staging services are specifically designed for homeowners who will remain living in the home during the selling process.

When selling your home, it is ESSENTIAL to make a GOOD FIRST IMPRESSION starting with a strong online presence.

With 9 out of 10 buyers starting their searches online, it is more important than ever to consult with a professional home stager before listing.

Having your home professionally staged will set you apart from your competition and the stunning MLS photos will make buyers fall in love with your home before they even step foot inside! We specialize in using what you already own to transform your home into what a buyer is looking for.

My staging service emphasizes a home's space, functionality, and beauty~bringing out the very best in the overall aesthetics of your home that will increase the probability of it being rented or sold.

Making a great first impression on potential home buyers is critical to selling your home!

Home Staging Consultation $350

Do you feel overwhelmed with where to begin preparing your home to sell? I've got you covered!

In this intensive in-home consultation, I offer a Comprehensive Analysis of your home. You and I will walk through your home together and view the property as a potential buyer would. I will provide you with professional advice and proven strategies on how to show your property in the best light to ensure the maximum return on investment (ROI) for every staging dollar spent. Using what you already own, I will use strategic furniture placement, properly hung pictures and eye-pleasing accessory placement.

At Willow Design & Staging, I use the art of positioning to create several emotional connection points throughout the home so that when a buyer steps into the house they “feel home.” I want to help you showcase your home and stand out from the rest!

This service is designed to give you all the objective, expert advice you need to do the staging work yourself in the form of a detailed check list along with a 'Top Ten Priority List'.

NOTE: Consultation rate applies to two hours in the home (up to 2000 square feet). A $100 hourly rate will be applied to any subsequent time.

Call to schedule today!

Photo Prep $500

Need help getting everything Picture Perfect?

This is a critical service for you just before professional MLS photos are taken because I style each space for maximum photo impact! It is all about fine tuning the "homework" you have already completed from the Comprehensive Analysis to ensure the home looks beautiful and is ready for photos and your open house!

We will redesign rooms with the existing furnishings and we may repurpose pieces from one room to the next. We may add add, light and accessories to complete the effect and create a comfortable, functional and attractive property that will produce great photos for the online listing that are sure to get people through the door! With only 8 seconds to grab buyers attention online, we want to make those 8 seconds count.

Based on the timeline and amount of work to complete, I begin with staging the main living areas first and work out from there. Main living areas:

* Kitchen

* Main living area

* Master bedroom

* Main bathroom

**Up to 3 hours using what you already own.

**Home must be cleaned prior to Photo Prep session.

Call Today!

Staging Statistics

Staging FAQ's

Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.

If you could get 10% more on the sale of your home, how much would that be?

What is home staging?

Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

How much does home staging cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!

Why can't I stage my own home?

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.

Why do I need to stage?

Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).

Can't home buyers use their imagination and look past my decor or empty rooms?

Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

HSR Certified Stagers average 10% more for their clients

Additional services offered:

Estate Clearing Service
Senior Move Management
Space Planning
Shopping Service
Coordinate packers & movers
Unpacking/Styling
Paper Management
Photo Management
Maintenance Packages

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Staging

How to stage and sell for the most $$

Three Phases to Home Staging

01.

Maximizing What You Have, so That it Appeals to Buyers

You will be amazed at the dramatic transformations I will be able to accomplish in a single Staging Day using what you already have! Successful home staging must make financial sense and I am experienced and trained in making the most of your current belongings in order to turn buyer traffic into offers. We will start with a Consultation in order to assess your space.

02.

Recommended Purchases or Rentals as “Investments” in Selling Your Home

Working within your budget, I will only recommend purchases that will MORE than pay for themselves in the speed and dollar amount of sale. During the Staging Day, I will bring in accessories in order to get fantastic photos for your Realtor’s marketing efforts and to attract Internet traffic. Over 95% of home buyers are online searching for homes BEFORE they visit a home, so we want to make an excellent first impression and compel them to come to your home.

03.

Simple Yet Dramatic Cosmetic Updates and Changes for ROI

Depending on your budget and timing, we may suggest paint, electrical and other cosmetic improvements that will result in a high return on investment. I will tell you which rooms and improvements are “worth it.”

Staged Homes Sell Faster

According to a study of over 13,000 homes by the Real Estate Staging Association (RESA), professionally staged homes sell much faster averaging only 23 days on market!

Staged Homes Provide Return on Investment

With an average investment of 1%, approximately 75% of home sellers saw a 5-15% over asking price return on investment!

Staged Homes Sell for More Money

In that same RESA Study of 13,000 homes a majority 85% sold for 5-23% over list price!

Top Ten Reasons to Stage

8-Steps In Each Room So Buyers Fall In Love

Willow Design & Staging believes that successful staging is the art of using marketing and design techniques to create an environment that buyers can “aspire” to. “If I buy this house, I can live like this.” At Willow Design & Staging we use the art of “positioning” to create several “emotional connection points” throughout the home so that when a buyer steps into the house they “feel home.” This is it. This is the one.

What does “feeling home” look like? For Willow Design & Staging, it’s a combination of eight things we analyze in each room in order to create a lasting impression for the homebuyer:

First Impressions

We will walk through your home room by room, taking note of our first impressions, what grabs us, what glares at us, and what gives us a feeling of home.

Eliminating Clutter

The packing starts now, as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel.

Emphasizing the Positive Elements of the Space

Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.

Lighten Up

Focusing on lighting and color, we will make each room into a bright, warm and inviting space buyers can respond to.

Home Buyer’s Appeal

In order for a buyer to “feel home,” they need to not be reminded of this being your home. We’ll depersonalize the space while retaining the warmth and fun of photos.

Obligations - Cleaning and Repairs

The dirty work speaks for itself but is often overlooked because you’ve lived here for so long. Let’s get rid of the buyer’s mental repair list by doing it ourselves.

Modernizing

This involves updating your style and building simple accessories out of what you already have to create clean lines and form. In some cases, we’ll recommend purchases as valuable investments in the staging process.

Emotional Connection Points - Creating the “Wow Factor”

This is the fun part and is a huge focus of our positioning strategy. We’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home.” The “emotional connection points” are where marketing strategy really comes in to play.

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