Real Estate Staging
Make your first impression count!
Listing Realtors and homeowners love our informal "Walk and Talks!"
Either in person or virtually we spend an hour or so and offer
specific details on the best ways to prepare the home for sale.
Your things, Our expertise
When selling your home, it is ESSENTIAL to make a GOOD FIRST IMPRESSION starting with a strong online presence.
With 9 out of 10 buyers starting their searches online, it is more important than ever to consult with a professional home stager before listing.
Having your home professionally staged will set you apart from your competition and the stunning MLS photos will make buyers fall in love with your home before they even step foot inside! We specialize in using what you already own to transform your home into what a buyer is looking for.
My staging service emphasizes a home's space, functionality, and beauty~bringing out the very best in the overall aesthetics of your home that will increase the probability of it being rented or sold.
Making a great first impression on potential home buyers is critical to selling your home!
Home Staging Consultation $350
NOTE: Consultation rate applies to two hours in the home (up to 2000 square feet). A $100 hourly rate will be applied to any subsequent time.
Photo Prep $500
**Up to 3 hours using what you already own.
Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades. These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.
If you could get 10% more on the sale of your home, how much would that be?
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!
Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price. In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.
HSR Certified Stagers average 10% more for their clients
Additional services offered:
- Estate Clearing Service
- Senior Move Management
- Space Planning
- Shopping Service
- Coordinate packers & movers
- Paper Management
- Photo Management
- Maintenance Packages
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How to stage and sell for the most $$
Three Phases to Home Staging
Maximizing What You Have, so That it Appeals to Buyers
You will be amazed at the dramatic transformations I will be able to accomplish in a single Staging Day using what you already have! Successful home staging must make financial sense and I am experienced and trained in making the most of your current belongings in order to turn buyer traffic into offers. We will start with a Consultation in order to assess your space.
Recommended Purchases or Rentals as “Investments” in Selling Your Home
Working within your budget, I will only recommend purchases that will MORE than pay for themselves in the speed and dollar amount of sale. During the Staging Day, I will bring in accessories in order to get fantastic photos for your Realtor’s marketing efforts and to attract Internet traffic. Over 95% of home buyers are online searching for homes BEFORE they visit a home, so we want to make an excellent first impression and compel them to come to your home.
Staged Homes Sell Faster
According to a study of over 13,000 homes by the Real Estate Staging Association (RESA), professionally staged homes sell much faster averaging only 23 days on market!
Staged Homes Sell for More Money
In that same RESA Study of 13,000 homes a majority 85% sold for 5-23% over list price!
Top Ten Reasons to Stage
8-Steps In Each Room So Buyers Fall In Love
Willow Design & Staging believes that successful staging is the art of using marketing and design techniques to create an environment that buyers can “aspire” to. “If I buy this house, I can live like this.” At Willow Design & Staging we use the art of “positioning” to create several “emotional connection points” throughout the home so that when a buyer steps into the house they “feel home.” This is it. This is the one.What does “feeling home” look like? For Willow Design & Staging, it’s a combination of eight things we analyze in each room in order to create a lasting impression for the homebuyer:
We will walk through your home room by room, taking note of our first impressions, what grabs us, what glares at us, and what gives us a feeling of home.
The packing starts now, as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel.
Emphasizing the Positive Elements of the Space
Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.
Focusing on lighting and color, we will make each room into a bright, warm and inviting space buyers can respond to.
Home Buyer’s Appeal
In order for a buyer to “feel home,” they need to not be reminded of this being your home. We’ll depersonalize the space while retaining the warmth and fun of photos.
Obligations - Cleaning and Repairs
The dirty work speaks for itself but is often overlooked because you’ve lived here for so long. Let’s get rid of the buyer’s mental repair list by doing it ourselves.
This involves updating your style and building simple accessories out of what you already have to create clean lines and form. In some cases, we’ll recommend purchases as valuable investments in the staging process.
Emotional Connection Points - Creating the “Wow Factor”
This is the fun part and is a huge focus of our positioning strategy. We’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home.” The “emotional connection points” are where marketing strategy really comes in to play.